Three New Ad Tech Firms Integrate with CONTEXTWEB RTB Platform

Turn, Chango and XA.net, Inc. join CONTEXTWEB RTB partner program

April 12, 2011,

New York

CONTEXTWEB Inc., the integrated digital services company, announced today that three more ad technology companies have integrated with its Real-Time Bidding (RTB) platform, giving them access to unique publisher inventory and new impression attributes.

The new RTB partners include Turn, Chango and XA.net. There are now more than 20 partner companies on the CONTEXTWEB RTB Platform.

Integration with the CONTEXTWEB RTB Platform means partner firms can provide their clients with instant access to 200 million daily impressions from more than 11,000 direct publisher relationships. Of the 200 million daily impressions available, an industry high, 90% provide the referring URL, with 40% being expandable, rich media-enabled.

CONTEXTWEB, which specializes in RTB, provides 31 impression-level data attributes, including full-page URL, referrer URL, fold count position and expandable rich media acceptance coding. All bid calls contain the patented Real-Time Classifier categorization from CONTEXTWEB.

“We are excited to be integrated with CONTEXTWEB given their significant percentage of rich media expandable inventory available through their RTB Platform,” said Bill Demas, President and CEO of Turn. “Our clients use the Turn Platform’s data and media management capabilities to reach custom audiences at scale, and being able to apply those capabilities from CONTEXTWEB in brand-safe expandable inventory is a big win for many of our brand advertisers.”

“The RTB API documentation from CONTEXTWEB was so complete, and the onboarding process was so easy, we should have interconnected a long time ago,” said Chris Sukornyk, CEO of Chango. “We look forward to accessing the footprint of mid- and long-tail publishers CONTEXTWEB has available via RTB.”

“XA.net’s ability to combine social media, retargeting and audience targeting via RTB will be greatly enhanced through the vast supply of rich media inventory available to us from CONTEXTWEB,” said Rob Leathern, CEO and Founder, XA.net. “This will help us to continue to provide the most efficient, targeted and performance-driven ad spend possible.”

“The addition of Turn, Chango and XA.net to our partnership program is a further validation of the ‘smart impressions’ we provide bidders at the CONTEXTWEB RTB Platform,” said Jay Sears, General Manager of the CONTEXTWEB Ad Exchange. “The combination of deep customer views through attribute data and a completely brand-safe environment delivers a unique blend of performance and peace of mind.”

For more information about CONTEXTWEB and Real-Time Bidding, please submit a request.

For more information on Turn, visit www.turn.com.

For more information on Chango, visit www.chango.com.

For more information on XA.net, visit www.xa.net.