Online Marketing and Conversion Expert to Provide Guidance for Cloud-Based Social Writing App
San Franscisco,Aug. 16, 2011
Eightfold Logic, an inbound marketing innovator, today announced the appointment of Bryan Eisenberg to its advisory board for InboundWriter,
the industry's first social writing application for online content
creators. The company made the announcement on the first day of the Search Engine Strategies conference at the Moscone Center, where it is exhibiting InboundWriter in Booth #217.
Eisenberg, a New York Times, Wall Street Journal and USA Today-best
selling author and a recognized authority and pioneer in online
marketing and improving online conversion rates, will provide advice and
insight into the development of InboundWriter as a key application for
improving online marketing results.
"InboundWriter is one of the most important new applications for digital
marketers today," said Eisenberg, who also sits on the advisory boards
of Search Engine Strategies, eMetrics Marketing Optimization Summit, and
several venture capital-backed startups. "For the first time, they can
actually put numbers to words, and more easily create content that
drives online conversions."
"When it came to forming our new advisory board, Bryan was among the
first names that came to mind," said Rand Schulman, Chief Marketing
Officer for Eightfold Logic. "He has a unique understanding and
perspective on the importance of content in online marketing."
At SES, scheduled for Aug. 16-19, Schulman will be participating in a
panel called "Search: Where to Next" on Thursday, Aug. 18, at 1:15 p.m.
About InboundWriter
InboundWriter is a
cloud-based social writing application that makes it easy for writers
and online content producers of all types to create more relevant and
shareable online content. InboundWriter integrates real-time search and
social intelligence directly into the writing process itself, making it
an indispensable tool for write and web content producers who want to
increase audience reach, engagement and online conversion. Until now,
the traditional writing process was broken into separate stages --
research, writing and online optimization. InboundWriter combines them
for the first time in the cloud to drive better business results.
InboundWriter provides users with eight free documents per month to
optimize their content. For more information, visit www.inboundwriter.com, read our blog or follow us on Twitter and Facebook.
About Eightfold Logic
Eightfold Logic is an
inbound marketing innovator. The San Francisco-based company is
privately held and is venture-backed by Rho Canada Ventures, Castile
Ventures, Formative Ventures, Retro Venture Partners and The
Entrepreneurs' Fund III. For more information contact, please visit www.eightfoldlogic.com.
