Eightfold Logic Appoints Bryan Eisenberg to Advisory Board for InboundWriter

Online Marketing and Conversion Expert to Provide Guidance for Cloud-Based Social Writing App

San Franscisco,

Aug. 16, 2011

Eightfold Logic, an inbound marketing innovator, today announced the appointment of Bryan Eisenberg to its advisory board for InboundWriter, the industry's first social writing application for online content creators. The company made the announcement on the first day of the Search Engine Strategies conference at the Moscone Center, where it is exhibiting InboundWriter in Booth #217.

Eisenberg, a New York Times, Wall Street Journal and USA Today-best selling author and a recognized authority and pioneer in online marketing and improving online conversion rates, will provide advice and insight into the development of InboundWriter as a key application for improving online marketing results.

"InboundWriter is one of the most important new applications for digital marketers today," said Eisenberg, who also sits on the advisory boards of Search Engine Strategies, eMetrics Marketing Optimization Summit, and several venture capital-backed startups. "For the first time, they can actually put numbers to words, and more easily create content that drives online conversions."

"When it came to forming our new advisory board, Bryan was among the first names that came to mind," said Rand Schulman, Chief Marketing Officer for Eightfold Logic. "He has a unique understanding and perspective on the importance of content in online marketing."

At SES, scheduled for Aug. 16-19, Schulman will be participating in a panel called "Search: Where to Next" on Thursday, Aug. 18, at 1:15 p.m.

About InboundWriter

InboundWriter is a cloud-based social writing application that makes it easy for writers and online content producers of all types to create more relevant and shareable online content. InboundWriter integrates real-time search and social intelligence directly into the writing process itself, making it an indispensable tool for write and web content producers who want to increase audience reach, engagement and online conversion. Until now, the traditional writing process was broken into separate stages -- research, writing and online optimization. InboundWriter combines them for the first time in the cloud to drive better business results. InboundWriter provides users with eight free documents per month to optimize their content. For more information, visit www.inboundwriter.com, read our blog or follow us on Twitter and Facebook.

About Eightfold Logic

Eightfold Logic is an inbound marketing innovator. The San Francisco-based company is privately held and is venture-backed by Rho Canada Ventures, Castile Ventures, Formative Ventures, Retro Venture Partners and The Entrepreneurs' Fund III. For more information contact, please visit www.eightfoldlogic.com.