The Search Retargeting Company Adds More Than 30 Years of Agency and Ad Network ExperienceJan. 12, 2011,
Toronto and Chicago
New York and Toronto based Chango
today announced the addition of Dax Hamman as CRO and Chris Dingle in
the role of COO, joining Chris Sukornyk as CEO and the founder of the
search retargeting company.
Dax joins from digital agency iCrossing, where he founded and
led the global display media team, developing the concept of
'performance display', a data driven method for building ROI orientated
"Because our clients needed to generate a ROI from display
campaigns we developed methods that 'talked to individuals with intent'
rather than typical media planning tactics that felt more like 'shouting
at the crowd'. There is no better marker of intent than search
behavior, hence search retargeting is quickly becoming the foundation layer of all display programs," said Hamman.
Prior to iCrossing Dax ran European operations for
Bluestreak, providing ad serving and email delivery technology and
services to major agencies across the territory.
In addition, industry veteran Chris Dingle joins as COO,
responsible for algorithms, analytics, sales optimization & support,
IT, QA and finance.
Chris's 20 years of experience includes co-founder of 24/7
Real Media where he played a fundamental role in developing their
offering as CTO for 4 years. More recently, Chris was COO at Mate1, a
leader in social network dating, and is no stranger to knowing what
makes large media budgets perform effectively.
"It is fantastic to be a part of such a strong team again
building a great internet advertising company. The introduction of RTB
(Real Time Bidding) to our industry opened up new opportunities for
improving media programs, and search retargeting is central to that," said Dingle.
Chris Dingle was most recently a Venture Partner at iNovia, an early investor in Chango.
CEO and founder, Chris Sukornyk said, "We are very excited to
have both Dax and Chris join the team. Their wealth of industry
knowledge and experience are invaluable assets as we continue to rapidly
expand. 2010 was an exceptional year and these hires give us the best
possible platform for 2011 and beyond."
Both Dax and Chris will be based initially in Toronto but
will be focused on building out the company's presence in San Francisco,
Chicago and New York.
About Chango: Chango is a performance marketing company whose
mission is to make display advertising as effective, easy and
accessible as search engine marketing. Our leading search retargeting
solution enables media planners and search marketers to effortlessly
target specific individuals based on their recent search history. By
integrating the concepts of search engine marketing into display
advertising, Chango delivers unprecedented flexibility and
results. Chango is a venture backed organization with headquarters in
Toronto and offices in New York and Chicago.
If you'd like more information about this topic, or to
schedule an interview with Dax Hamman or Chris Dingle, please contact
Dax Hamman on 646 709 6927 or email@example.com.