Leader in Technology Media Forms Strategic Partnership to Expand Marketer Reach and Drive Category Growth 

NetShelter Technology Media, the world’s largest and most engaging tech media company*, comprised of more than 200 influential tech content sites and blogs, today announced its partnership with Matter Network, the world’s largest syndicator of written, video and social content covering clean technology and sustainable business and consumer choices. Through this agreement, Matter Network’s alliance of more than 100 top-tier publishing properties will comprise NetShelter’s sustainability channel, and provide new opportunities for marketers to tap into a powerful network of influencers and drive engagement through content related to their brands.

NetShelter and Matter Network share a strong belief that networks of topical, editorially vetted web sites represent the most effective way to amass and engage with large, highly influential audiences. NetShelter’s sales and marketing strengths combined with Matter Network’s leadership in the sustainability category creates a powerful media partnership which will increase the visibility for marketers with clean technology and sustainability-oriented messages, while accelerating the growth in this underserved market. This shared influencer-based approach empowers advertisers to position their messages within media outlets driving the highest levels of audience engagement on these subjects and thus help them amplify the impact of a single marketing message many times over.

“The addition of a sustainability channel to NetShelter’s portfolio of partners provides even more opportunities for marketers to cast a wider net to impact brand preference and buying behavior,” said Peyman Nilforoush, CEO and co-founder, NetShelter Technology Media. “We are at a clear inflection point in the market, and we are proud to work with Matter to help define this space and create new products and services to help bridge the gap between marketers and the sustainability channel’s most recognized influencers.”

Matter Network is a leading media network focused on economic and technical solutions to environmental and social challenges. Collectively, Matter’s industry-leading, editorially selected alliance of partner publishers comprises 25% of all traffic to comScore’s Green category. Selected as a leading content provider to Reuters’ Green Business News Service, Matter Network is the world’s largest online distributor of sustainability news and information, and includes top-tier industry publications, including SustainableBusiness.com, CleanTechnica and EcoGeek.org among over a hundred others.

“Matter’s main focus has always been to build the highest quality network of influential content publishers that articulate how businesses can move in economically, environmentally and socially sustainable ways,” said Michael Penwarden, CEO of Matter Network. “After evaluating a multitude of expansion opportunities we identified NetShelter as the right partner to help us become more immediately accessible to advertisers and together demonstrate our leadership in the sustainability market. We are excited to combine our respective strengths into a partnership that represents the highest quality, most effective media network serving this exploding new industry sector.”

*comScore Media Metrix December 2010

About NetShelter Technology Media:

NetShelter’s mission is to help technology publishers, marketers and consumers become more informed, influential and successful. NetShelter enables marketers to more impactfully engage with influencers and amplify the impact of a single marketing message many times over. Through this, NetShelter has attracted over 200 tech content sites and blogs that are highly credible and influential in their respective areas of expertise.

As a result, NetShelter has grown to become the leading technology media company (with almost 150 million unique monthly visitors, according to comScore), while delivering on the goal of building the most influential technology media company. On average, NetShelter’s sites deliver significantly higher levels of engagement compared to all other technology media companies.

NetShelter is headquartered in San Francisco with offices in New York, Toronto and the United Kingdom. NetShelter Technology Media is backed by venture funding from Rho Ventures, Rho Canada and JLA Ventures. http://www.netshelter.net.

About Matter Network:

Matter Network is an online media network dedicated to connecting expert, independent content producers with the tools they need to engage, understand and monetize a large, quality audience focused on economic and technical solutions to environmental and social challenges. Simultaneously, Matter provides advertisers with deep insight into the flow of information and commerce in what is arguably the most significant change in corporate and consumer behavior of our time.

Matter’s alliance of over 100 editorially vetted sites represent the highest quality, most deeply engaged online audience of professionals and influential consumers focused on sustainability and clean technology subjects. Matter Network is also the leading syndicator of Green Business News to Reuters.com.