NetShelter Technology Media Appoints Brandon Friesen as Vice President of Sales

Seasoned Publishing Executive Brings Deep Sales and Marketing Expertise To Category Leader in Technology Media

Feb. 3, 2011

San Francisco

NetShelter Technology Media, the world’s largest and most engaging tech media company*, comprised of more than 200 influential tech content sites and blogs, today announced the Brandon Friesen has joined the company as vice president of sales, West. Friesen joins NetShelter after serving as vice president, group publisher, at UBM TechWeb’s InformationWeek Business Technology Network. At NetShelter, Friesen is responsible for managing the Western region and working closely with those teams to help the company further expand its revenue growth via influential marketing solutions for leading technology brands.

“After well over a decade in the digital media world, I have seen inflection points in the landscape and believe that the next generation of advertising will highlight the impact that influential voices and content deliver for advertisers,” said Friesen. “I’m very excited to join NetShelter because of their demonstrated leadership in technology media and their ability to better serve brand marketers and advertisers through their powerful network of technology influencers.”

“Brandon brings an incredible amount of experience and will play a pivotal role for the NetShelter sales team,” said Peyman Nilforoush, NetShelter CEO and co-founder. “As we continue to roll out opportunities for marketers to influence buying behavior and brand preference, we will rely on Brandon’s expertise to help us propagate our explosive growth and extend our leadership position in technology media. We are excited that NetShelter’s transformative mission is attracting this high caliber of talent.”

While previously serving as vice president, group publisher, at UBM TechWeb’s InformationWeek Business Technology Network, Brandon strategically led the top IT media brands, including InformationWeek, Dark Reading, Network Computing and Dr. Dobb’s. Most recently, he spearheaded several efforts, such as the inception of new mobile and social media products; the launch of new virtual events; the creation of next-generation digital magazines; and the revitalization of the Dr. Dobb’s and Network Computing brands. He also successfully launched several new outlets for UBM TechWeb, including InformationWeek SMB, InformationWeek Government, InformationWeek Healthcare and Dr. Dobb’s M-Dev. Prior to that, he held roles as VP of sales, associate publisher, account director and associate editor for Miller Freeman, CMP and UBM TechWeb, where he helped transform the revenue focus from print to digital.

*comScore Media Metrix December 2010

About NetShelter Technology Media:

NetShelter’s mission is to help technology publishers, marketers and consumers become more informed, influential and successful. NetShelter enables marketers to more impactfully engage with influencers and amplify the impact of a single marketing message many times over. Through this, NetShelter has attracted over 200 tech content sites and blogs that are highly credible and influential in their respective areas of expertise.

As a result, NetShelter has grown to become the leading technology media company (with almost 150 million unique monthly visitors, according to comScore), while delivering on the goal of building the most influential technology media company. On average, NetShelter’s sites deliver significantly higher levels of engagement compared to all other technology media companies.

NetShelter is headquartered in San Francisco with offices in New York, Toronto and the United Kingdom. NetShelter Technology Media is backed by venture funding from Rho Ventures, Rho Canada and JLA Ventures.