Leader in Technology Media Awarded by the Web Marketing Association
for Outstanding Achievement for LG and RadioShack Influencer Powered
Campaigns
May 23, 2011,San Francisco
NetShelter
Technology Media, the largest tech influencer network with over 150
million readers globally*, today announced that it has won two awards in
the Web Marketing Association’s 2011 Interactive Advertising
Competition. NetShelter was the recipient of “Outstanding Online
Campaign” and “Best Retail Online Campaign.” This prestigious accolade
is awarded by the Web Marketing Association to honor excellence in
online advertising, recognize the individuals and organizations
responsible, and showcase the best in award winning Internet advertising.
NetShelter won for its work on the “LG Optimus S Influential Stories”
campaign, which was created to help the technology giant launch their
latest smartphone during the 2010 holiday season. NetShelter created a
highly interactive social experience, which brought together brand
messaging and video around the LG Optimus S smartphone with the most
influential and engaging editorial articles from NetShelter’s mobile and
consumer electronics publishers.
In addition, NetShelter was awarded for its innovative “RadioShack Gift
Guide” campaign, which helped position the retailer as the preferred
consumer electronics shopping destination for gifts during the 2011
holiday season. NetShelter created the “Gift Guide Review,” a
customized, interactive ad experience that aligned RadioShack’s featured
mobile and consumer electronics products with objective editorial
content and expert product reviews. At the campaign’s conclusion,
NetShelter delivered a 200% lift in CTR compared to standard IAB units.
“We are honored to be recognized by our peers with this year’s IAC award
win,” said Peyman Nilforoush, CEO and co-founder of NetShelter
Technology Media. “NetShelter’s success with the LG and RadioShack
campaigns demonstrates the power that integrating engaging and objective
editorial from influential publishers delivers to digital marketing
campaigns. We look forward to helping even more tech-related brands
realize the performance benefits that NetShelter’s unique influencer
marketing approach brings to their marketing initiatives.”
The Internet Advertising Competition (IAC) Awards are produced by the
Web Marketing Association to honor excellence in online advertising and
to recognize the individuals and organizations responsible for the best
in Internet marketing. The IAC Awards are the first and only
industry-based advertising award competition dedicated exclusively to
online advertising. The Competition web site with a complete list of
winners is located at www.IACAward.org.
*comScore Media Metrix January 2011
About NetShelter Technology Media:
NetShelter is the leader in technology media, generating over 150
million global unique visitors monthly across nearly 300 independently
published partner sites in the CE, IT, mobile and sustainability
categories. NetShelter empowers brands with powerful marketing
opportunities designed to align their communications with engaging
content from highly influential topical experts. These influencer
marketing programs yield higher levels of quality engagement that
amplifies the impact of a single marketing message many times over.
NetShelter is headquartered in San Francisco with offices in New York,
Toronto and the United Kingdom. NetShelter Technology Media is backed by
venture funding from Rho Ventures, Rho Canada and JLA Ventures. http://www.netshelter.com.
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